Stand out in a competitive market.

With Informed Consulting, you can be confident your company’s best days are ahead.

Why work with Informed Consulting?

As innovative benefits products and services are being introduced every day, understanding how to build a sales and distribution strategy hasn’t gotten easier.
It’s still complicated. It's still time-consuming.
We assess where your product can sell and how you can cut through the noise. We make sure your benefits product creates the value for you and the people that it was built for.

Informed strategies that help you grow.

Stop guessing.
Know where you stand.

Our expert-led assessment aims to understand where your product fits in the market and what sales channels or types of partnerships will yield the best sales results.

The Assessment


Your assessment, conducted by one of our experienced consultants, consists of:


  • A review of current partnership targets

  • An assessment of your present sales pipeline

  • A review of your product design and development


Once the assessment is conducted, we make recommendations on:


  • How we can complement current efforts and drive new benefits ecosystem introductions

  • Product design and development opportunities

  • Marketing alignment within the industry

  • Creating an efficient, effective go-to-market strategy


Nobody does benefits AND sales strategy better.

It can take years to build a high-context, high-performing sales team – with plenty of frustration along the way.


Our performance-based sales model aligns us with your growth objectives ­while minimizing your operational risks and costs.


You won’t need to stress over sales execution with our experienced deal makers improving pipeline velocity and efficiently selling your product.

Not all opportunities are created equal.

As the benefits ecosystem evolves, our consultants remain the most knowledgeable in the industry.


With industry experience and relationships spanning decades, we use the most up-to-date benefits industry data to determine which of our distribution partners is the best fit for you.

Our key partner relationships turn into your big wins. 

  • Human Capital Management Firms

  • Payroll Companies

  • Professional Employer Organizations

  • Unions & Associations

  • Third-Party Administrators

  • Benefit Administration Companies

  • Insurance Carriers

  • Employers

We'd love to evaluate your benefits product and help grow your sales.

Lynne Clarke

Jeff Oldham