The Benefits Ecosystem Experts

We'd love the opportunity to learn more about your benefits solution and use our expertise to help grow your business.


From gaining initial market traction to helping secure VC funding to supporting successful IPOs, we have designed strategies and cultivated growth within the benefits ecosystem at every possible revenue stage.


Working with Informed Consulting, you get a trusted consultative partner and high-context team with decades of hands-on benefits and sales strategy experience – with the relationships to match.

If you're in search of go-to-market strategies or partnerships that can help deliver growth, we're happy to let you know you've come to the right place.

Meet our leaders and team.

Jeff Oldham



Jeff has 25-plus years of experience working with enterprise employers, early-stage companies, health plans, insurance carriers, InsureTech, HCM companies, and consumers. 


Jeff is a founding member of Informed Consulting.


Previously, Jeff was the CRO (Seed Round, Series A, and Series B) at Nayya and held various sales leadership positions in 12 years at Benefitfocus, a benefits administration company. At Benefitfocus, he developed distribution markets for early-stage digital health and financial wellness companies. Prior to Benefitfocus, Jeff was in insurance carrier sales for 13 years.


Since the summer of 2021, Jeff's Informed Consulting customers have raised $100M+.

Lynne Clark Informed Consulting.png
Lynne Clark



Lynne brings 25 years of experience working with all sizes of employers, payroll, PEO, HR outsourcing and benefit administration companies. 

Over the course of her career, Lynne led operational teams, held elite market development positions, designed partnership programs and contributed to strategic sales initiatives throughout her career. 

Lynne has consulted with numerous employers on their health and ecosystem strategies. Her background and learnings from the healthcare navigation field drive her passion to help accelerate the growth and impact of innovative digital health and financial wellbeing companies.

Meg is a results-driven business leader with 22 years of experience working at the intersection of financial services, benefits, and technology. She has a talent for developing unique partnership distribution strategies that drive top-line revenue growth.


Prior to joining Informed, Meg was an executive leader in benefits technology and financial services industries with leadership roles at Benefitfocus, Truist and Bank of America – to name a few. 


In her last role as Vice President of Benefit Catalog at Benefitfocus, she was responsible for leading a team to negotiate partnerships, define distribution strategies for partners while also leading a team of broker consultants who took those solutions to employers. 


Her deep understanding and practical experience in both industries provide a unique perspective for new and existing companies who need to achieve their revenue potential by deploying a successful and savvy go-to-market strategy.

Thomas Horton

Lead Consultant

Thomas has 10 years of experience working with constituents across the benefits ecosystem ranging from enterprise employers to insurance carriers to early-stage benefits providers.


Prior to joining Informed Consulting, Thomas worked in a number of capacities at Benefitfocus, most recently focused on curating a portfolio of digital health solutions. In addition to leading the assessment and onboarding of new strategic partners, Thomas managed a team responsible for creating and executing go-to-market strategies across multiple distribution channels.


Thomas' experience partnering with a variety of members from across the benefits ecosystem has positioned him well to successfully identify the ideal distribution strategy as well as execute and deliver on the revenue goals of emerging digital health companies.

Lee Anna Miller

Project Consultant

Lee Anna has over sixteen years of experience in all areas of human resources outsourcing.


She brings specific expertise in Human Capital Management (HCM), Benefit Administration, HR Services Delivery, and Employee Engagement technologies. 


Over the course of her career, Lee Anna has managed people, managed customers, grown teams, sourced partnerships, and delivered elite product presentations.  


Lee Anna has consulted with numerous employers to understand their needs and priorities and maximize the investment they make in the right technologies and in their people.

Imani Majors

Administrative Assistant

Imani keeps us organized! She provides the Informed Consulting team with administrative support throughout the year and on market research projects.

Need help with your go-to-market strategy or benefits solution?

Meg Collins

Lynne Clark