Image by fabio

We work with early stage companies and venture capital firms to connect digital health and financial wellness products with distribution partners to accelerate sales.


Innovative digital products and services are being introduced every day but understanding how to build a distribution strategy with the right partners is complicated and time consuming. 

Informed Consulting is here to help. With over 25 years of benefit ecosystem experience, we will evaluate your company’s digital health or financial wellness product design and development, provide feedback regarding marketing alignment in the industry, and deliver and execute an effective distribution strategy.




Informed Consulting will conduct an assessment to review your current ecosystem partnership targets, assess present pipeline, review your digital health or financial wellness product design and development and then make recommendations of how Informed Consulting can assist your current partnership efforts and drive new ecosystem introductions.

Develop Distribution Strategy

Following the assessment, Informed Consulting will work with your team to develop and execute a distribution partner strategy and measurable objectives associated with these strategies, including negotiations and closure of distribution agreements.



We partner with a range of companies and organizations to develop
a distribution strategy to set you and your product up for success. 

Third Party Administrators

Benefit Administration Companies

Insurance Carriers


Human Capital Management Firms

Payroll Companies

Professional Employer Organizations

Unions & Associations

Meet The Team

Jeff Oldham

  • Grey LinkedIn Icon

Jeff has 25 years of experience working with enterprise employers, insurance carriers, benefit administration companies and consumers.


Prior to Informed Consulting, Jeff held various sales leadership positions in his 12 years at Benefitfocus, a benefit administration company, where he developed distribution markets for early stage digital health and financial wellness companies. Prior to BNFT, Jeff was in insurance carrier sales for 13 years.


Jeff was named by Employee Benefits Advisor in “30 Benefit Thought Leaders to Know” and “30 People to watch in Benefits 2017” and has been featured in CNBC, Inc Magazine, Forbes, Employee Benefits News, US News and World Report, SHRM Magazine, and numerous other publications.

Lynne Clark

  • Grey LinkedIn Icon

Lynne brings 25 years of experience working with all sizes of employers, payroll, PEO, HR outsourcing and benefit administration companies. 

Over the course of her career, Lynne led operational teams, held elite market development positions, designed partnership programs and contributed to strategic sales initiatives throughout her career. 

Lynne has consulted with numerous employers on their health and ecosystem strategies and her background and learnings from the healthcare navigation field drive her passion to help accelerate the growth and impact of innovative digital health and financial wellbeing companies.  


Let's Talk


© 2020 INFORMED CONSULTING. All Rights Reserved.