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We work with early stage companies and venture capital firms to connect digital health and financial wellness products with distribution partners to accelerate sales.



Innovative digital products and services are being introduced every day but understanding how to build a distribution strategy with the right partners is complicated and time consuming. 

Informed Consulting is here to help. With over 25 years of benefit ecosystem experience, we will evaluate your company’s digital health or financial wellness product design and development, provide feedback regarding marketing alignment in the industry, and deliver and execute an effective distribution strategy.




Informed Consulting will conduct an assessment to review your current ecosystem partnership targets, assess present pipeline, review your digital health or financial wellness product design and development and then make recommendations of how Informed Consulting can assist your current partnership efforts and drive new ecosystem introductions.

Develop Distribution Strategy

Following the assessment, Informed Consulting will work with your team to develop and execute a distribution partner strategy and measurable objectives associated with these strategies, including negotiations and closure of distribution agreements.



We partner with a range of companies and organizations to develop
a distribution strategy to set you and your product up for success. 

Third Party Administrators

Benefit Administration Companies

Insurance Carriers


Human Capital Management Firms

Payroll Companies

Professional Employer Organizations

Unions & Associations

Meet The Team


Jeff Oldham

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Jeff has 25 years of experience working with enterprise employers, insurance carriers, benefit administration companies and consumers.


Prior to Informed Consulting, Jeff held various sales leadership positions in his 12 years at Benefitfocus, a benefit administration company, where he developed distribution markets for early stage digital health and financial wellness companies. Prior to BNFT, Jeff was in insurance carrier sales for 13 years.


Jeff was named by Employee Benefits Advisor in “30 Benefit Thought Leaders to Know” and “30 People to watch in Benefits 2017” and has been featured in CNBC, Inc Magazine, Forbes, Employee Benefits News, US News and World Report, SHRM Magazine, and numerous other publications.

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Lynne Clark

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Lynne brings 25 years of experience working with all sizes of employers, payroll, PEO, HR outsourcing and benefit administration companies. 

Over the course of her career, Lynne led operational teams, held elite market development positions, designed partnership programs and contributed to strategic sales initiatives throughout her career. 

Lynne has consulted with numerous employers on their health and ecosystem strategies and her background and learnings from the healthcare navigation field drive her passion to help accelerate the growth and impact of innovative digital health and financial wellbeing companies.  

Meg Collins

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Meg is a results-driven business leader with over 20 years of experience working at the intersection of healthcare, financial services, benefits and technology. She is an accomplished leader with a talent for developing unique partnership distribution strategies that lead to top-line revenue growth

Prior to joining Informed LLC, Meg was an executive leader in the health technology and financial services industries with sales and business development roles at Benefitfocus, BB&T, PNC Bank, and Bank of America to name a few.

Her deep understanding and practical experience in both industries provide a unique perspective new and emerging firms need to achieve their total revenue potential by deploying a successful and savvy distribution strategy.

Thomas Horton
Lead Consultant

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Thomas has 10 years of experience working with constituents across the benefits ecosystem ranging from enterprise employers to insurance carriers to early stage benefits providers.


Prior to joining Informed Consulting, Thomas worked in a number of capacities at Benefitfocus, most recently focused on curating a portfolio of digital health solutions. In addition to leading the assessment and onboarding of new strategic partners, Thomas managed a team responsible for creating and executing go-to-market strategies across multiple distribution channels.


Thomas' experience partnering with a variety of members from across the benefits ecosystem has positioned him well to successfully identify the ideal distribution strategy as well as execute and deliver on the revenue goals of emerging digital health companies.

Lee Anna Miller
Project Consultant

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Lee Anna has over sixteen years experience in all areas of human resources outsourcing.   She brings specific expertise in Human Capital Management (HCM), Benefit Administration, HR Services Delivery, and Employee Engagement technologies. 


Over the course of her career, Lee Anna has managed people, managed customers, grown teams, sourced partnerships, and delivered elite product presentations.  


Lee Anna has consulted with numerous employers to understand their needs and priorities and maximize the investment they make in the right technologies and in their people.


Let's Talk