Image by fabio

We work with venture capital firms and early stage companies to connect digital health and financial wellness products with benefit ecosystem distribution partners.


Venture capital firms and early to mid stage companies are creating new digital products but understanding and executing distribution to employee benefit partners is complicated and time consuming.

This is where Informed Consulting can help. With over 25 years of benefit ecosystem experience, we will evaluate your company’s digital health or financial wellness product design and development, provide feedback regarding marketing alignment in the industry, and deliver and execute a distribution strategy.




When you work with Informed Consulting, it begins with an assessment to review your current ecosystem partnership targets, assess present pipeline, review your digital health or financial wellness product design and development and then make recommendations of how Informed Consulting can assist your current partnership efforts and drive new ecosystem introductions.

Develop Distribution Strategy

Following the assessment, Informed Consulting will work with your team to develop a distribution partner strategy and measurable objectives associated with these strategies, including negotiations and closure of distribution agreements.




Health Plans

Digital Health products needed to lower
costs, and increase member access


Jeff Oldham is the founder of Informed Consulting. He has 25 years of experience working with enterprise employers, insurance carriers, benefit administration companies and consumers. Prior to creating Informed Consulting, Jeff held various sales leadership positions in his 12 years at Benefitfocus, a benefit administration company, where he developed distribution markets for early stage digital health and financial wellness companies. Prior to BNFT, Jeff was in insurance carrier sales for 13 years.


Jeff was named by Employee Benefits Advisor in “30 Benefit Thought Leaders to Know” and “30 People to watch in Benefits 2017” and has been featured in CNBC, Inc Magazine, Forbes, Employee Benefits News, US News and World Report, SHRM Magazine, and numerous other publications.

Let's Talk


© 2020 INFORMED CONSULTING. All Rights Reserved.